![]() ![]() It also features multiple special plays available at any point including punts, fake punts, field goals, quarterback kneels, spikes, and fake field goals. It also features real plays categorized as "long passes", "short passes", "play action passes", and "run" plays for the offense "man coverage", "zone coverage", and "blitz" plays for the defense. The game itself features standard football rules, such as scoring mechanics including touchdowns, field goals, and safeties. The ability for players to send other players within the league packs was discontinued with MM 2017. There is also another mode labeled "Leagues" where players may join or create a league alongside other players that face in Tournaments against other leagues, offering a chat box, goals with rewards such as players and tokens. The game is also level-based, and features like bonuses for rewards that increase as one reaches higher levels. This feature was removed in MADDEN OVERDRIVE, but was reintroduced in 2020 as "seasons".īeing a freemium game, players can spend real-life money to purchase packs, in game currency, and "Bundles" that include a certain number of packs and a topper of an item. In prior versions of Madden Mobile, this was called "Season" mode, which allows players to play a full 16-game season, which extends to the Super Bowl. Another mode that is available is a season mode. To earn these, players participate in "Live Events", which can earn them card packs and coins. Madden NFL Mobile (MM) began as a mobile version of Madden Ultimate Team (MUT), with features like players and cards being available. An entry in the Madden NFL series, the game was released for Android and iOS devices on August 26, 2014. In some regards, this won't matter too much financially to the company, though, as Star Wars: Galaxy of Heroes continues to be a top 20 grossing game.Madden NFL Mobile is an American football mobile sports game based on the National Football League, developed and published by EA Sports. Of course, with the season now ended, it will be interesting to see if EA can do anything to stop the game's seasonal decline during the off-season. The US is the best market, with Canada and Mexico operating at a similar level, and the UK around 100 positions lower. Indeed, given that operational planning, the Super Bowl itself didn't have much of an impact to a game already riding high in the charts - at least in the US.Īll these trends can clearly been seen in the Google Play grossing chart. What's also interesting to note about Madden NFL Mobile's performance over the past six months is how EA Mobile kicked into a bi-monthly update cycle in September, October and November, plus what it called its "biggest update of the year" on 1 February. The Canadian performance is more like the US, although the game hasn't charted as high. The game's performance in Mexico is much more volatile on the iPhone top grossing chart than the US. ![]() Indeed, it's clear to see the rise in August 2015 is much sharper and higher than the rise that happened 12 months ago.Įven in a secondary market such as UK, the update - combined with the Super Bowl - has been enough to see the game peaking within the top 50.Īside from the US, there are two other big markets for the game - Canada and Mexico. On both charts, the game immediately rose back into the US top 20 grossing for iPhone and top 50 on Google Play. Yet, the v2.7 update on 19 August 2015 - coinciding with the new American Football season - changed all that. This is something of a surprise, given that at the start of summer, the game had slipped out of the US top 100 grossing on Google Play and the iPhone App Store. Instead, the company pointed to the rise of Madden NFL Mobile - its monthly active player total up almost 50% year-on-year - as being its Most Valuable Game during the period. Yet because its current star performer Star Wars: Galaxy of Heroes was released a mere two weeks before the 31 December 2015 quarter closed we haven't seen the impact of the top 20 grossing game on EA Mobile's financials. EA Mobile posted some nice FY16 Q3 financials last week. ![]()
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